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Daham Jayarathna

Daham Jayarathna

External Relations Officer

Daham is an independent researcher and writer in the study of propaganda, political communication/campaigning and public relations.

An alumnus of D.S Senanayake College, Columbo, he was completing his higher studies in International relations at the Bandaranaike Center for International Studies when he decided to serve as the Coordinator of the newly-established Youth Leadership Academy (YLA) at the BCIS. When the YLA evolved into the BALPP in 2022, Daham joined the team as the Digital and Administration Officer and was promoted late that year to serve as the External Relations Officer.

He also serves as the Director of Policy and Recruitment of the National Weera Foundation, a social service and non-profit organization with over 30 years of experience in rural development and welfare. 

He writes regularly, focusing on topics such as propaganda, political communication, and the Generation Z demographic. Additionally, he has authored several research papers on these subjects and has contributed as a guest lecturer to share insights on these topics.

Selected Publications by Daham

The article explores the complex motivations behind human violence in the context of war and conflict, suggesting that while inherent tendencies may exist, propaganda serves as a powerful catalyst in pushing individuals to commit extreme acts. It also discusses the evolving definition and perception of propaganda, its constriction to socio-political narratives, and highlights the underexplored nature of propaganda in Sri Lanka, where the term lacks a complete translation, contributing to a lack of understanding and research on the subject. Read the article here.

The article explores the dangerous misconception among Generation Z that they are immune to propaganda, stemming from their biases against authority and a lack of historical knowledge. It highlights the proliferation of unreliable sources on social media and the resulting overreliance on alternative media, fostering a self-righteous ignorance that hinders critical thinking. The author emphasizes the importance of sound education, particularly in history and current affairs, to counteract propaganda’s influence and repair the broken trust between young individuals and historical narratives. Read the article here.

The article argues that Sri Lanka’s leadership crisis goes beyond the presence of bad leaders, representing a deeper crisis of trust in both leaders and institutions. This lack of trust stems from the public’s perception that political leaders exert significant influence over state institutions, irrespective of their independence. Rebuilding trust requires proactive efforts, including transparent communication, active engagement with the public, and a firm commitment to accountability. Arguing about the importance of political communication, the importance of authenticity is emphasized, as artificial personas risk further eroding public trust. Read the article here.

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